Recently, Yuchai has entered into a strategic communication partnership with Phoenix TV. Focusing on the global outreach of China's high-end manufacturing, the two parties will conduct in-depth collaboration in global communication, brand building, and the enhancement of international influence, enabling Yuchai to accelerate its journey toward becoming a world-class power brand.
As a pioneer in the internationalization of China's power equipment industry, Yuchai has long been deeply rooted in global markets and built a comprehensive global development system. Currently, Yuchai's products are exported to over 180 countries and regions worldwide, with the installed base in overseas markets continuing to rise. Yuchai maintains a leading position in core markets including Southeast Asia, the Middle East, Africa, and South America.
In terms of global layout, Yuchai has achieved a leap from product export to systematic overseas expansion: it has successively established overseas manufacturing bases in Thailand and Vietnam, and built a supply chain network that radiates across the globe. Meanwhile, Yuchai has set up more than 3,800 overseas service and spare parts outlets, realizing efficient service coverage in key regions and deeply integrating into local markets through localized operations.
Technically, Yuchai actively promotes technology export, deepens cooperation with world-top enterprises, breaks down overseas technical barriers, facilitates the global promotion of Chinese power standards, and continuously strengthens its global competitiveness.
With a global perspective, Phoenix TV focuses on international politics, economy, and industrial development, covering global Chinese and international audiences with extensive communication influence.
World Insight with Shih, sponsored by Yuchai, is an in-depth political and economic commentary program on Phoenix Chinese Channel. Hosted by senior commentator Shih Chi-ping, the program interprets global trends for audiences with its unique insights and incisive analysis.
Through this partnership, Yuchai will leverage Phoenix TV's professional platform to convey its internationalization strategy, technological innovation achievements, and global cooperation concepts in line with global industrial development trends. Yuchai will break geographical communication limitations and demonstrate the solid strength of China's high-end manufacturing to the world.
This collaboration marks a key initiative in Yuchai's global brand communication. Moving forward, Yuchai will continue to deepen its international layout, further penetrate global markets with high-quality products and services, and continuously enhance its global brand recognition and influence through authoritative international media platforms. Committed to becoming a world-leading provider of power system solutions, Yuchai will inject strong momentum into the global advancement of China's equipment manufacturing industry.