On February 24, the eighth day of the first lunar month, Yuchai held a grand 2026 Marketing Warriors Departure Ceremony.
The marketing team is one of the core strengths of the enterprise. In 2025, all marketing staff of Yuchai strived and competed, accurately identified customer needs, seized every order opportunity, and helped the company achieve a substantial year-on-year growth in engine sales with significantly improved operating efficiency.
In 2026, it is the common responsibility and mission of all Yuchai builders to build on this momentum, win every crucial market battle, and help customers succeed. At the conference, Yuchai announced its 2026 annual business objectives and made comprehensive arrangements for the work in the new year to ensure the successful achievement of all its business indicators.
Li Hanyang, Secretary of the Party Committee and Chairman of Yuchai Group, as well as Chairman of Yuchai Co., Ltd., delivered an inspiring mobilization speech.
He pointed out that 2026 is a crucial year for Yuchai to implement the "1335" Strategy and march toward the goal of becoming a world-class enterprise. Faced with new goals and challenges, all marketing personnel must:
Stay united as one and strive toward the same target;
Be self-disciplined, effectively managing and motivating yourselves;
Be diligent, never slack off, and maintain a hardworking and pragmatic attitude;
Be resilient, fear no hardships, face all storms and challenges head-on, and seize every opportunity for orders;
Be persistent, spare no effort and stay determined to achieve our goals;
Strengthen coordination between the frontline market and the headquarters, supporting and empowering each other;
Be reflective, as success lies in careful thinking; adjust strategies according to different markets instead of rigidly adhering to a single approach.
He emphasized that all marketing warriors shoulder not only business targets but also customers' expectations and the important mission of Yuchai's development. They should march forth with goals and missions, and return triumphantly with good news and honors.
At the end of the event, all marketing soldiers raised their right fists and took a solemn collective oath. Their powerful oath resounded through the sky, demonstrating the firm conviction of Yuchai's elite marketing team to fear no hardships and win the market.