On May 10, the 10th China Brand Day, the National Development and Reform Commission (NDRC) officially unveiled the first batch of 30 recommended experience sites for the "Travel with Chinese Brands" initiative. Yuchai Group secured a spot on the list, the only brand in the internal combustion engine industry to receive this recognition.
As a key national initiative for China's brand development, the "Travel with Chinese Brands" experience site selection aims to unlock the value of high-quality national brands, promote in-depth integration between brands and cultural tourism, and share compelling stories of Chinese brands with the world. Following a rigorous selection process, the list prioritizes brands' industrial influence, cultural heritage, industrial tourism resources and public reputation, serving as a benchmark for brand development across all sectors in China.
A leader in China's internal combustion engine industry, Yuchai has dedicated 75 years to the real economy, upholding its commitment to serving the country through industrial advancement. From independent innovation in power technology and green low-carbon transition to the upgrading of smart manufacturing and the expansion of industrial cultural tourism, Yuchai has not only built the solid strength of a national key enterprise, but also fostered profound corporate culture, industrial heritage and the spirit of craftsmanship.
Globally, Yuchai operates 4 R&D centers and 6 manufacturing bases, with cumulative engine production and sales exceeding 12 million units. Its products are exported in bulk to more than 180 countries and regions worldwide. Home to several national-level innovation platforms-including the National Enterprise Technology Center and the National Engineering Research Center for Internal Combustion Engines-Yuchai continues to lead technological transformation in the industry.
Yuchai pioneered the development of China's first engines meeting China Stage I to Stage VI Emission Standards. It has also launched industry-defining milestone products, such as the world's first flywheel range-extender system, the world's first high-pressure direct-injection pure ammonia internal combustion engine for heavy-duty commercial vehicles, and China's first hydrogen-fueled internal combustion engine for commercial vehicles-all driving the green, intelligent and high-end development of China's power industry.
Being named to the first national batch of "Travel with Chinese Brands" experience sites is a testament to Yuchai's brand strength, cultural depth and industrial influence. It also presents a key opportunity for Yuchai to demonstrate the responsibility of a national brand, expand its public reach, and showcase the charm of Made in China and Intelligent Manufacturing in China.
Moving forward, Yuchai will take this opportunity to further strengthen brand building, focusing on crafting quality with craftsmanship, shaping brands through culture, and sharing brand stories via cultural tourism. Leveraging the platform advantages of "Travel with Chinese Brands", Yuchai will integrate its industrial cultural tourism resources more effectively, showcasing the confidence and elegance of Chinese manufacturing, Chinese power and Chinese brands to the world, and continuing to contribute to the development of China's world-class brands.